With a second New York store only recently opened on 5th Ave and a third store slated for next year, & Other Stories is relatively new to the US having only launched here one year ago. Owned by the H&M group, this stunning brand has been described as the middle child to sister stores H&M and COS. The focus is on fashion and with a wide product assortment it’s positioned to appeal to a broad audience.
The product range includes high quality clothing, accessories, footwear, beauty products and lingerie at affordable price points. All this displayed in earthy surroundings with concrete flooring and bleached wood fixtures. But perhaps the most important detail, the greenery around the store, which is a visual reminder of the brands dedication to its environmental values.