Brand Spotlight: Everlane

Images -  Everlane

Images - Everlane

Driven by a passion for great design and frustration with the lack of innovation in the retail space Michael Preysman started Everlane in Fall 2010. An online centric retailer bringing transparency to the industry like no other.  Customers are provided with an overview of all factories used by the brand in the production of their garments including how they found the factory and details about the factories processes. Everlane then goes to the extent of breaking down the actual cost of each component of an item and highlights the retail mark up they have added compared to traditional retail mark ups. Transparency at it's finest!

And innovative retailing concepts don't stop there. Rather than markdowns and sales they instead offer a 'choose what you pay' program when it comes to overstocked items. This gives customers the opportunity to decide wether they would like to pay 10, 20 or 30 percent off the original retail price. Everlane has also opened showrooms in San Francisco and New York to showcase their wears and offer customers personal styling services, and often take part in temporary pop up shop events. 

On offer from this game changing brand is a healthy selection of basics for women and men, and more recently a limited kids range was introduced. Focussing on classic cuts, neutral colours and quality fabrications this is your one stop shop for staple wardrobe pieces. With tees starting at $15 and cashmere and wool sweaters priced around the $100-$140 mark, Everlane's transparency is offering a new model that clearly benefits both consumers and suppliers. The brand also provides great options in work pants and skirts, versatile coats and anoraks, wear everywhere leisure wear, plus an accessories range which includes classic and essential footwear and handbag styles.

Everlane usually ships to the USA and Canada only but recommend comGateway as an option for international customers. Until November 30th international shipping is being offered to 42 countries with each purchase counting as a vote to continue international shipping to your country for good...

So if you're in need of some key additions to your wardrobe the selection available at Everlane is sure to have what you're looking for.